POSTSCRIPT: We had a great event; click here for the podcast and photos.

On October 23, 2007, VentureArchetypes and Pivotal Labs Present:

"You've Launched, Now What?"
Managing the Reality of Life After Launch

VentureArchetypes is pleased to be creating and hosting a very special event with our partner, Pivotal Labs. This event is geared toward startups who are preparing to launch or have recently launched.

Our panel will be made up of two highly-successful Internet entrepreneurs and two top-tier venture capitalists. The VCs and entrepreneurs are equally split along B2B and B2C focus lines.

This event is by invite-only and for startup founders only. If you are a prospect, client, or "friend of VA" please contact Brita Moeller for a complimentary pass.

This moderated panel event will explore the first few months of startup life after entering the market.

Our focus for the evening will be on the key challenges that all startups face:

» Transitioning past initial market trials (“beyond beta”)
» Managing by strategic plan vs. adjusting on the fly (plan vs. reality)
» Handling rapid growth—or lack thereof (feast or famine)
» Piloting your startup to a steady state (systems and structure)

This event will offer our guests practical advice from successful founders and VCs who will share their experiences on these important topics. The moderated panel (bios below) will be followed by informal socializing among C-level startup peers.

Light appetizers, beer and wine will be served.

Date: October 23, 2007
6:00-6:30 PM - Cocktails and Networking
6:30-7:30 PM - Panel Discussion
7:30-9:00 PM - Networking

Location: 731 Market Street, 3rd Floor San Francisco, CA

**This event is by invite only, and limited to founders and senior management of startups. Invitees are allowed
to bring 1 guest, if space is available.

Panelist Bios:

Chris Law is co-founder and VP Product of Aggregate Knowledge (www.aggregateknowledge.com), a leader in the new field of “collective discovery” that creates automated behavior recommendations for websites. Since starting up in 2006, AK has raised $25m from Kleiner Perkins, DAG, and First Round Capital.

Jeremy Verba is CEO of Piczo (www.piczo.com), a leading online site for teenagers that has grown virally to 10 million unique visitors generating 2 billion views a month. The company has raised $18m over three rounds from Sierra Ventures, Catamount Ventures, Mangrove Capital Partners, and USVP.

Prashant Shah is Managing Director at Hummer Winblad (www.hummerwinblad.com), the first venture capital fund to invest exclusively in software companies. HW has just closed a new fund with $225m of new “dry powder” to invest. At HW, Prashant is seeking investments on the business side of the web/software market.

Mark Fernandes is Managing Director at Sierra Ventures (www.sierraventures.com), which invests broadly across communications, software, and Internet related companies. Mark’s focus at Sierra is on consumer Internet and infrastructure software.