Purpose: Used to plan the business and/or raise capital from investors or strategic partners.

Key Attributes: Extensive analysis and refinement of strategy, business model, execution activities, roadmap/timeline, funding needs and uses, as well as management team and hiring plans. Also includes market opportunity analysis, competitive environment analysis, differentiation vs. competitors, company strengths and weaknesses, and risk analysis. Generally lays out a thorough marketing, sales and distribution plan, and provides in-depth detail on key value propositions and positioning. Typically supported by a financial model, executive summary, and PowerPoint presentation.

Who Needs It:

» Entrepreneurs forming their idea or preparing for launch
» Entrepreneurs and startups seeking seed, angel, and venture capital investment
» Established companies seeking follow-on rounds of financing.

What It Does:

» Favorably positions the company to raise investment capital
» Reduces risks and charts a strategic course to profitability
» Hones the opportunity and business model prior to launch.

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