Startup Marketing Strategy

Customers are the life-blood of any company. Customer acquisition begins with marketing— creating
awareness of your offering-- and ends with closing sales. Through our own resources and through trusted affiliates, we provide creative solutions along this entire spectrum. Offerings include:

» Refinement and conversion of core value propositions into effective strategic marketing plans.

» Creation of marketing collateral: presentations, data sheets, white papers, demo scripts, speeches,
   letters, technical documentation, business cases, and Web copy.

» Market research and validation, including primary and secondary customer research programs.

» Introductions and referrals to marketing specialists (PR, social media, advertising, etc.)

Startup Sales Strategy

Nothing validates your business idea like actual sales. We help you put strategies into action to develop beta trials, gain early customer traction, and manage an aggressive sales ramp. Offerings include:

» Customer qualification programs including target customer screening/database, calling scripts,
   and results tracking.

» Design of tracking and customer metrics tools (conversion rates, upsells, freemium-to-paid, etc.)

» Networking and "guerilla marketing" strategies for trade shows, events, and conferences.

» Pricing strategy and construction of affiliate sales networks.

Contact us today to learn how we can help.

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