Launch, Growth, and Business Model Strategy

For most startups, surviving and thriving during the first few years is incredibly challenging. The market is
changing rapidly, new competitors are emerging, and technology is evolving quickly. Further, human dynamics within the founding team often make or break a company. Startups must move quickly and decisively, on limited resources and with little margin for error. In short, startups must focus.

Based on our experience advising more than 100 companies, we are skilled at "pattern recognition" -- we have identified the strategies that lead to success, as well as the common pitfalls that many startups succumb to.

From this, we have built a line of business consulting services, analytical tools and strategic frameworks that we offer our clients, including:

» Go-To-Market and Product Launch: Identification, analysis and refinement of commercial launch
   strategies; Formation of go-to-market roadmap

» Revenue and Business Model Analytics: Qualitative and quantitative analysis of potential business &
   revenue models, including analysis of various pricing, cost, and unit forecast scenarios

» Business Operations: Assistance with forming operating goals and roadmap; Assistance with forming    solid tactical plans (e.g. "next steps") given the company's current resources

» Market Expansion: Methods to extend the existing platform or to expand into new market segments


Research offerings include:

» Feasibility Analysis: Qualitative and quantitative research and analysis of a new opportunity; Typically
   used to make go / no-go decisions regarding the launch of a new business or product line

» Competitive Strategy: Competitor research and profiles; Typically includes positioning strategy within
   the context of competitive and market dynamics.

Contact us today to learn how we can help

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