Purpose: Used to begin discussions with key customers or strategic partners.

Key Attributes: High-level overview of the business, opportunity, and prospective deal being proposed.
Outlines various business cases to ensure all parties are on the same page. Each business case is entirely unique, but most include some discussion of product, business, value propositions, competitive differentiation, and proposed deal structure (e.g., licensing, revenue share, co-marketing, co-branding, co-development, etc.). Must provide a "hook" and next-steps plan to encourage further, deeper discussions.

Who Needs It:

» Entrepreneurs seeking strategic partners or alliances for marketing, development, distribution, and
   other needs
» Startups seeking foundational customers or beta pilot programs
» Established companies seeking to build relationships with early-stage firms.

What It Does:

» Explores mutually beneficial relationships in a logical, systematic manner
» Aligns multiple parties toward a common goal; Develops initial plan of action
» Leads to additional meetings or to more granular deal term discussions.

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