Purpose: Used to formalize the company's business model, rules and operating structure.

Key Attributes: Extensive analysis and detail regarding strategies, tactics and responsibilities to commence or improve operations. Formalizes company culture, methods, and operating structure, and provides a blueprint for employees, management, and other stakeholders. Often lays out a roadmap detailing roles and responsibilities for each division or employee. Typically includes metrics to measure and track progress, and may include a financial model or other revenue tracking/projection model.

Who Needs It:

» Startups entering launch phase
» Re-starts or re-caps
» Established companies seeking to improve their operations.

What It Does:

» Gets all parties involved (management, employees, etc.) on the same page, sharing the same vision
» Reduces the risk and ambiguity inherent in new companies
» Improves operational efficiencies and preserves scarce capital and human resources.

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