Purpose: Used to formalize marketing activities in a strategic manner.

Key Attributes: Extensive research on market opportunity, sizing, growth and trends. Includes detailed customer segmentation and analysis, as well as supporting marketing strategies, key value propositions, branding, positioning, advertising, PR, and other activities to reach customers in a capital efficient manner. Features toolkits such as Marketing Mix (product, price, place, & promotion), SWOT analysis, and customer & market validation programs. May be supported by a financial model and PowerPoint presentation.

Who Needs It:

» Startup companies that are moving beyond beta sales and are now seeking to grow rapidly.
» Established companies looking to ramp marketing and sales efforts to boost revenue
» Established companies with marketing-focused business models (e.g., distributors and resellers).

What It Does:

» Provides deep insight into customer "pain," needs and desires
» Focuses the company on the most appropriate and attractive target markets
» Lays out an efficient game-plan for reaching customers in a cost-effective manner.

Contact us today to learn how we can help. We look forward to working with you.

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