Purpose: Used to succinctly present your business opportunity to investors or strategic partners.

Key Attributes: High-level overview of the business and opportunity, typically no more than 3 pages. Document should present the entire business, but with only the minimal level of detail necessary. Writing must be extremely crisp and tight. Typically includes descriptions of the market opportunity, business/products, competitive differentiation, management, funding needs and uses, financial projections, marketing, sales, and operating plans, and progress to-date. Generally created after the development of a business plan and financial model, though occasionally an "expanded executive summary" is written in lieu of a full plan.

Who Needs It:

» Entrepreneurs seeking partners, advisors, and key hires
» Entrepreneurs and startups seeking seed, angel, and venture capital investment
» Established companies seeking follow-on rounds of financing.

What It Does:

» Favorably positions the company to raise investment capital or to form partnerships
» Serves as the introductory piece to investors or partners; Works "behind the scene" to communicate
   the opportunity to others in the firm
» Leads to a meeting or to a request for more information.

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